Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
© Christopher Helton via ZUMA Press Wire/Alamy
https://steveclarkguitar.com/wp-content/uploads/2026/09/3CARGCB-CROP.jpg
607
1204
Bev
https://steveclarkguitar.com/wp-content/uploads/2025/04/New-Site-Logo-black-and-white.png
Bev2026-09-23 19:05:182026-09-23 19:20:02STEVE’S GIBSON FIREBIRD CUSTOM
https://steveclarkguitar.com/wp-content/uploads/2026/08/In-front-of-fans-crop.jpg
513
681
Bev
https://steveclarkguitar.com/wp-content/uploads/2025/04/New-Site-Logo-black-and-white.png
Bev2026-08-02 15:30:282026-08-02 18:50:59STEVE CLARK’S APPRECIATION FOR THE FANS
https://steveclarkguitar.com/wp-content/uploads/2026/06/Steve-87-crop-1B.jpg
878
814
Bev
https://steveclarkguitar.com/wp-content/uploads/2025/04/New-Site-Logo-black-and-white.png
Bev2026-06-15 20:40:232026-08-02 11:51:57STEVE CLARK ON THE LENGTHY HYSTERIA SESSIONS
https://steveclarkguitar.com/wp-content/uploads/2026/04/HighnDryera01.jpg
1007
883
Bev
https://steveclarkguitar.com/wp-content/uploads/2025/04/New-Site-Logo-black-and-white.png
Bev2026-04-06 17:00:002026-05-02 20:11:12DEF LEPPARD TAKES OFF THE TRAINING WHEELS
https://steveclarkguitar.com/wp-content/uploads/2026/03/Screenshot-2026-01-29-211544.jpg
1551
2148
Bev
https://steveclarkguitar.com/wp-content/uploads/2025/04/New-Site-Logo-black-and-white.png
Bev2026-03-07 11:40:002026-08-26 20:20:44STEVE CLARK INTRODUCES BRINGIN’ ON THE HEARTBREAK
https://steveclarkguitar.com/wp-content/uploads/2025/09/Crop-for-BP-Interview-Aus-89.jpg
491
499
Bev
https://steveclarkguitar.com/wp-content/uploads/2025/04/New-Site-Logo-black-and-white.png
Bev2025-09-07 20:12:002026-09-11 13:19:02STEVE CLARK INTERVIEW – AUSTRALIA 1989
https://steveclarkguitar.com/wp-content/uploads/2025/07/SMC-promo88.jpg
1054
1035
Bev
https://steveclarkguitar.com/wp-content/uploads/2025/04/New-Site-Logo-black-and-white.png
Bev2025-07-27 14:48:552026-09-11 13:18:24MASTER CLASSICS WITH STEVE CLARK
https://steveclarkguitar.com/wp-content/uploads/2025/06/TWO-STEPS-AHEAD.jpg
2533
1657
Bev
https://steveclarkguitar.com/wp-content/uploads/2025/04/New-Site-Logo-black-and-white.png
Bev2025-06-07 12:02:522026-09-11 13:20:41EXCERPT FROM TWO STEPS AHEAD BOOK
David Plastik
https://steveclarkguitar.com/wp-content/uploads/2025/04/steve-clark-def-lep.jpg
448
400
Bev
https://steveclarkguitar.com/wp-content/uploads/2025/04/New-Site-Logo-black-and-white.png
Bev2025-04-21 15:06:192026-09-11 13:21:15DEF LEPPARD’S STEVE “STEAMIN” CLARK ON THE INFLUENCE OF PYROMANIA
https://steveclarkguitar.com/wp-content/uploads/2025/04/1984-historyintime-defleppard.jpg
817
1180
Bev
https://steveclarkguitar.com/wp-content/uploads/2025/04/New-Site-Logo-black-and-white.png
Bev2025-04-21 14:41:242026-09-11 13:21:52DEF HISTORY: A MOMENT IN TIME
© Christopher Helton via ZUMA Press Wire/Alamy
